Holdings: Handbook of brand relationships

Bibliographic Details
Corporate Authors:	Society for Consumer Psychology., ProQuest (Firm)
Other Authors:	MacInnis, Deborah J., Park, C. Whan., Priester, Joseph W.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
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