Corporate branding : areas, arenas and approaches /

Bibliographic Details
Other Authors: Melewar, T. C., (Editor), Alwi, S. F. Syed, (Editor)
Format: eBook
Language:English
Published: London, [England] ; New York, New York : Routledge, 2015.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (287 pages) : illustrations, tables
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781315863177 (e-book)