Factors affecting the Consumer Brand Choice Preference towards New Package of Cellular Phone: A Study on Comilla Region
The aim of the study is to identify the factors that affect consumer brand preference and choice towards a new package of a cellular phone and also to identify the factors that influence the acceptability and attractiveness of a new mobile phone package. To achieve the objectives of the st...
| Main Author: | |
|---|---|
| Format: | PDF Document |
| Language: | eng |
| Published: |
i-Proclaim
2015
|
| Subjects: | |
| Online Access: | https://i-proclaim.my/journals/index.php/gdeb/article/view/146 |