QR Code

The road to luxury : the evolution, markets and strategies of luxury brand management /

Bibliographic Details
Main Authors:	Som, Ashok, (Author), Blanckaert, Christian, (Author)
Format:	eBook
Language:	English
Published:	Singapore : Wiley, 2015.
Subjects:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Electronic books.
Online Access:	Click to View

Similar Items

Luxury retail management how the world's top brands provide quality product and service support /
by: Chevalier, Michel.
Published: (2012)

Luxury Brands in China and India
by: Atwal, Glyn
Published: (2017)

Product concept ed heritage per i beni ad elevato valore simbolico /
by: Mosca, Fabrizio,
Published: (2012)

Luxury : fashion, lifestyles and excess /
by: Calefato, Patrizia.
Published: (2014)

Luxury goods : global trends and prospects : global trends and prospects : May 2013.
Published: (2013)

Sustainable luxury and social entrepreneurship : stories from the pioneers /
by: Gardetti, Miguel Angel,, et al.
Published: (2014)

Luxury retail management : how the world's top brands provide quality product & service support.
by: Chevalier
Published: (2012)

Luxury China market opportunities and potential /
by: Chevalier, Michel, 1943-
Published: (2010)

Handbook of sustainable luxury textiles and fashion.
Published: (2016)

A taste for luxury in early modern Europe : display, acquisition and boundaries /
Published: (2017)

Living it up our love affair with luxury /
by: Twitchell, James B., 1943-
Published: (2002)

Class acts service and inequality in luxury hotels /
by: Sherman, Rachel, 1970-
Published: (2006)

Hotel dreams : luxury, technology, and urban ambition in America, 1829-1929 /
by: Berger, Molly W., 1948-
Published: (2011)

Luxury and pleasure in eighteenth-century Britain
by: Berg, Maxine, 1950-
Published: (2007)

The political economy of virtue luxury, patriotism, and the origins of the French Revolution /
by: Shovlin, John.
Published: (2006)

Luxury brand management : in digital and sustainable times /
by: Chevalier, Michel, 1943-, et al.
Published: (2021)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

The Power of industrial brands : an effective route to competitive advantage..
by: Hague
Published: (1994)

Branding in action : cases and strategies for profitable brand management.
by: Hankinson
Published: (1993)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

The Handbook of brand management.
by: Arnold
Published: (1992)

Brands and brand management under threat in an age of fake news /
Published: (2020)

Encyclopaedia of brand equity management.
Published: (2009)

Competitive strategy for media firms strategic and brand management in changing media markets /
by: Chan-Olmsted, Sylvia M.
Published: (2005)

Basics of branding : a practical guide for managers.
by: Gronlund
Published: (2013)

Advanced brand management : managing brands in changing world.
by: Temporal
Published: (2010)

Brand management101 : 101lessons from real world marketing.
by: Dhar
Published: (2007)

Designing brand identity : an essential guide for the entire branding team /
by: Wheeler, Alina,
Published: (2018)

Designing brand identity an essential guide for the whole branding team /
by: Wheeler, Alina.
Published: (2013)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky.
Published: (2014)

Competitive branding : winning in the market place with value-added brands.
by: Nilson
Published: (1999)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

Positioning the brand an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

Killer differentiators : 13 strategies to grow your brand.
by: Tai
Published: (2008)