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The road to luxury : the evolution, markets and strategies of luxury brand management /

Bibliographic Details
Main Authors: Som, Ashok, (Author), Blanckaert, Christian, (Author)
Format: eBook
Language:English
Published: Singapore : Wiley, 2015.
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Brand name products > Management.
Electronic books.
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Internet

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