QR Code

Three threats to brand relevance strategies that work /

Bibliographic Details
Main Author:	Aaker, David.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2013.
Edition:	1st ed.
Series:	Jossey-Bass short format series
Subjects:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online Access:	Click to View

Similar Items

Brand relevance making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Brand relevance making competitors irrelevant.
by: Aaker
Published: (2011)

Brands and brand management under threat in an age of fake news /
Published: (2020)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

Designing brand identity an essential guide for the whole branding team /
by: Wheeler, Alina.
Published: (2013)

Designing brand identity : an essential guide for the entire branding team /
by: Wheeler, Alina,
Published: (2018)

Encyclopaedia of brand equity management.
Published: (2009)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
by: J., Tatiana Soto.
Published: (2008)

Brands the logos of the global economy /
by: Lury, Celia.
Published: (2004)

The brutal truth about Asian branding and how to break the vicious cycle
by: Baladi, Joseph.
Published: (2011)

Kellogg on branding in a hyper-connected world /
Published: (2019)

ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick.
Published: (2005)

Brand identity factors developing a successful Islamic brand /
by: Alihodzic, Vedad.
Published: (2013)

The brand gym a practical workout to gain and retain brand leadership /
by: Taylor, David, 1964-
Published: (2010)

Origination : the geographies of brands and branding /
by: Pike, Andy,
Published: (2015)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

Brain tattoos creating unique brands that stick in your customers' minds /
by: Post, Karen.
Published: (2005)

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
by: Pogorzelski, Jacek,
Published: (2018)

Brands laid bare using market research for evidence-based brand management /
by: Ford, Kevin.
Published: (2005)

Warp-speed branding : the impact of technology on marketing.
by: Winkler
Published: (1999)

Luxury brand management : in digital and sustainable times /
by: Chevalier, Michel, 1943-, et al.
Published: (2021)

Defending the brand aggressive strategies for protecting your brand in the online arena /
by: Murray, Brian H., 1968-
Published: (2004)

Brand anarchy managing corporate reputation /
by: Earl, Steve.
Published: (2012)

Brand equity planning with structuralist rhetorical semiotics /
by: Rossolatos, George.
Published: (2013)

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
by: Martin, Dick, 1946-
Published: (2007)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

Technobrands : how to create and use "brand identity" to market, advertise & sell technology products
by: Pettis
Published: (1995)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

Point-Of-Sale-Qualitat : Konzeptualisierung, Operationalisierung und Validierung /
by: Neuhaus, Sarah,
Published: (2014)

Trademarks, brands and competitiveness
Published: (2010)

Corporate cultures and global brands
Published: (2004)

Brand failures.
by: Haig
Published: (2003)

The Handbook of brand management.
by: Arnold
Published: (1992)

Brands and branding geographies.
Published: (2011)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)