APA Citation

Aaker, D. (2013). Three threats to brand relevance: Strategies that work. San Francisco: Jossey-Bass.

Chicago Style Citation

Aaker, David. Three Threats to Brand Relevance: Strategies That Work. San Francisco: Jossey-Bass, 2013.

MLA Citation

Aaker, David. Three Threats to Brand Relevance: Strategies That Work. San Francisco: Jossey-Bass, 2013.

Warning: These citations may not always be 100% accurate.