Three threats to brand relevance strategies that work /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
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| Edition: | 1st ed. |
| Series: | Jossey-Bass short format series
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | v, 43 p. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781118658031 (electronic bk.) |