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The challenges facing brand managers today

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Guzman, Francisco., Iglesias, Oriol.
Format:	Electronic eBook
Language:	English
Published:	[Bradford] : Emerald Insight, 2012.
Series:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Online Access:	Click to View

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