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01504nam a2200385 a 4500 |
| 001 |
EBC1123416 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
130207s2012 enk sb 000 0 eng d |
| 020 |
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|z 9781781903612
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| 020 |
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|a 9781781903629 (electronic bk.)
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| 035 |
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|a (MiAaPQ)EBC1123416
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| 035 |
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|a (Au-PeEL)EBL1123416
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| 035 |
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|a (CaPaEBR)ebr10651494
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| 035 |
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|a (CaONFJC)MIL430374
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| 035 |
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|a (OCoLC)828743512
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| 040 |
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a HF5415.153
|b .C43 2012
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| 245 |
0 |
4 |
|a The challenges facing brand managers today
|h [electronic resource] /
|c guest editors, Francisco Guzman and Oriol Iglesias.
|
| 260 |
|
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|a [Bradford] :
|b Emerald Insight,
|c 2012.
|
| 300 |
|
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|a p. [386]-488.
|
| 490 |
0 |
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|a Journal of product & brand management : featuring pricing strategy & practice,
|x 1061-0421 ;
|v v. 21, no. 6
|
| 504 |
|
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|a Includes bibliographical references.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a New products
|x Management.
|
| 650 |
|
0 |
|a New products
|x Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Advertising
|x Brand name products.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Guzman, Francisco.
|
| 700 |
1 |
|
|a Iglesias, Oriol.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1123416
|z Click to View
|
