The challenges facing brand managers today

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Guzman, Francisco., Iglesias, Oriol.
Format: Electronic eBook
Language:English
Published: [Bradford] : Emerald Insight, 2012.
Series:Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:
Online Access:Click to View
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050 4 |a HF5415.153  |b .C43 2012 
245 0 4 |a The challenges facing brand managers today  |h [electronic resource] /  |c guest editors, Francisco Guzman and Oriol Iglesias. 
260 |a [Bradford] :  |b Emerald Insight,  |c 2012. 
300 |a p. [386]-488. 
490 0 |a Journal of product & brand management : featuring pricing strategy & practice,  |x 1061-0421 ;  |v v. 21, no. 6 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a New products  |x Management. 
650 0 |a New products  |x Marketing. 
650 0 |a Branding (Marketing) 
650 0 |a Advertising  |x Brand name products. 
655 4 |a Electronic books. 
700 1 |a Guzman, Francisco. 
700 1 |a Iglesias, Oriol. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1123416  |z Click to View