Description: The challenges facing brand managers today

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Guzman, Francisco., Iglesias, Oriol.
Format:	Electronic eBook
Language:	English
Published:	[Bradford] : Emerald Insight, 2012.
Series:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Online Access:	Click to View

Description
Physical Description:	p. [386]-488.
Bibliography:	Includes bibliographical references.
ISBN:	9781781903629 (electronic bk.)
ISSN:	1061-0421 ;