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Competing in a service economy : how to create a competitive advantage through service development and innovation.

Bibliographic Details
Main Author:	Gustafsson
Other Authors:	Jonhson,
Format:	Book
Published:	San Francisco: Jossey-Bass, 2003.
Series:	University of Michigan Business School Management Series
Subjects:	Services Customer services -- > Management Service industries -- > Technological Innovations -- > Management

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