Service marketing : people,technology,strategy.

Bibliographic Details
Main Author: Lovelock
Other Authors: Wirtz,
Format: Book
Published: Singapore: Pearson Education International, 2007.
Edition:6th ed.
Subjects:

Business Information Centre

Holdings details from Business Information Centre
Call Number: B 658 8 LOV
Accession Item Category Format Status Notes
0000021934 Book Book AVAILABLE