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Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Bibliographic Details
Main Authors: Zeithaml, Valarie A., (Author), Salas, Jim., (Author), Bitner, Mary Jo., (Author), Brown, Stephen Walter, 1943-, (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
2014 digital library.
Subjects:
Service industries.
Manufacturing industries.
Production management.
New products.
solutions
solutions marketing
servitization
service- oriented
service transition
service strategies
service scorecard
service marketing
service leadership
service innovation
service infusion
service design
service continuum
service-centered,
product-service systems
organizational culture
integrated solutions
integrated product services
growth through service
customization
customer centricity
collaboration
classification of services
change management
business-to-business
Electronic books.
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