Classic failure in product marketing : marketing principle violations and how to avoid them..
Main Author: | Hendon |
---|---|
Format: | Book |
Published: |
Lincolnwood, Ill.:
NTC Business Books,
1992.
|
Subjects: |
Similar Items
-
Product design and corporate strategy : managing the connection for competitive advantage.
by: Blaich, Robert
Published: (1993) -
Selling to newly emerging markets.
by: Miller
Published: (1998) -
Brand failures.
by: Haig
Published: (2003) -
Hispanic marketing : connecting with the new latino consumer.
by: Korzenny
Published: (2012) -
The Handbook of brand management.
by: Arnold
Published: (1992)