Hendon. (1992). Classic failure in product marketing: Marketing principle violations and how to avoid them. Lincolnwood, Ill.: NTC Business Books.
Chicago Style CitationHendon. Classic Failure in Product Marketing: Marketing Principle Violations and How to Avoid Them. Lincolnwood, Ill.: NTC Business Books, 1992.
MLA CitationHendon. Classic Failure in Product Marketing: Marketing Principle Violations and How to Avoid Them. Lincolnwood, Ill.: NTC Business Books, 1992.
Warning: These citations may not always be 100% accurate.