Classic failure in product marketing : marketing principle violations and how to avoid them..
Main Author: | |
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Format: | Book |
Published: |
Lincolnwood, Ill.:
NTC Business Books,
1992.
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Subjects: |
Business Information Centre
Call Number: |
B 658 8 HEN |
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Accession | Item Category | Format | Status | Notes |
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0000006385 | Open shelf | Book | AVAILABLE |