Classic failure in product marketing : marketing principle violations and how to avoid them..
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| Format: | Book |
| Published: |
Lincolnwood, Ill.:
NTC Business Books,
1992.
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| Item Description: | Originally published : New York : Quorum Books, 1989 |
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| Physical Description: | 205 p.. |
| ISBN: | 0-8442-3458-3 |