Holdings: Strategic marketing.

Bibliographic Details
Main Author:	Cravens
Other Authors:	Piercy,
Format:	Book
Published:	New York: McGraw-Hill Irwin, [2006].
Edition:	8th ed.
Subjects:	Marketing -- > Decision making Marketing -- > Management -- > Case studies Strategic marketing

Holdings details from Business Information Centre
Call Number:	B 658 8 CRA

Accession	Item Category	Format	Status	Notes

B000017857

Book

AVAILABLE