Classic failure in product marketing : marketing principle violations and how to avoid them..

Bibliographic Details
Main Author: Hendon
Format: Book
Published: Lincolnwood, Ill.: NTC Business Books, 1992.
Subjects:
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100 1 0 |a Hendon  
245 0 0 |a Classic failure in product marketing :   |b marketing principle violations and how to avoid them.. 
260 0 0 |a Lincolnwood, Ill.:   |b NTC Business Books,   |c 1992. 
300 0 0 |a 205 p.. 
500 0 0 |a Originally published : New York : Quorum Books, 1989 
650 0 0 |a Product management  
650 0 0 |a Marketing --   |z United States  
651 0 0 |a United States  
999 |a 0000006385  |b Book  |c Open shelf  |e Business Information Centre