Brand relevance making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...
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| Format: | Electronic eBook |
| Language: | English |
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San Francisco, Calif. :
Jossey-Bass,
c2011.
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| Edition: | 1st ed. |
| Series: | Jossey-Bass business & management series.
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| Online Access: | Click to View |