APA Citation

Aaker, D. A. (2011). Brand relevance: Making competitors irrelevant. San Francisco, Calif.: Jossey-Bass.

Chicago Style Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant. San Francisco, Calif.: Jossey-Bass, 2011.

MLA Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant. San Francisco, Calif.: Jossey-Bass, 2011.

Warning: These citations may not always be 100% accurate.