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Innovative marketing strategy balancing commercial goal and corporate social responsibility /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Gupta, Kamal., Angadi, V. B., Das, M. R.
Format:	Electronic eBook
Language:	English
Published:	Mumbai [India] : Himalaya Pub. House, 2010.
Edition:	1st ed.
Subjects:	Marketing > Management. Strategic planning. Electronic books.
Online Access:	Click to View

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