Innovative marketing strategy balancing commercial goal and corporate social responsibility /
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2010.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 354 p. : ill. |
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| Bibliography: | Includes bibliographical references. |