Innovative marketing strategy balancing commercial goal and corporate social responsibility /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Gupta, Kamal., Angadi, V. B., Das, M. R.
Format: Electronic eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010.
Edition:1st ed.
Subjects:
Online Access:Click to View