Innovative marketing strategy balancing commercial goal and corporate social responsibility /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Gupta, Kamal., Angadi, V. B., Das, M. R.
Format: Electronic eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010.
Edition:1st ed.
Subjects:
Online Access:Click to View
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050 4 |a HF5415.13  |b .I56 2010 
245 0 0 |a Innovative marketing strategy  |h [electronic resource] :  |b balancing commercial goal and corporate social responsibility /  |c eds., Kamal Gupta, V.B. Angadi, M.R. Das. 
250 |a 1st ed. 
260 |a Mumbai [India] :  |b Himalaya Pub. House,  |c 2010. 
300 |a 354 p. :  |b ill. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Strategic planning. 
655 4 |a Electronic books. 
700 1 |a Gupta, Kamal. 
700 1 |a Angadi, V. B. 
700 1 |a Das, M. R. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=587952  |z Click to View