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01294nam a2200349 a 4500 |
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EBC587952 |
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20200520144314.0 |
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101006s2010 ii a sb 000 0 eng d |
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|z 9788184885279
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|a (MiAaPQ)EBC587952
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|a (Au-PeEL)EBL587952
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|a (CaPaEBR)ebr10416089
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|a (OCoLC)700691137
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.13
|b .I56 2010
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245 |
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|a Innovative marketing strategy
|h [electronic resource] :
|b balancing commercial goal and corporate social responsibility /
|c eds., Kamal Gupta, V.B. Angadi, M.R. Das.
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250 |
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|a 1st ed.
|
260 |
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|a Mumbai [India] :
|b Himalaya Pub. House,
|c 2010.
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300 |
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|a 354 p. :
|b ill.
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504 |
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|a Includes bibliographical references.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
|
0 |
|a Marketing
|x Management.
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650 |
|
0 |
|a Strategic planning.
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655 |
|
4 |
|a Electronic books.
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700 |
1 |
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|a Gupta, Kamal.
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700 |
1 |
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|a Angadi, V. B.
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700 |
1 |
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|a Das, M. R.
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710 |
2 |
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|a ProQuest (Firm)
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=587952
|z Click to View
|