APA Citation

ProQuest (Firm), Gupta, K., Angadi, V. B., & Das, M. R. (2010). Innovative marketing strategy: Balancing commercial goal and corporate social responsibility. Mumbai [India]: Himalaya Pub. House.

Chicago Style Citation

ProQuest (Firm), Kamal Gupta, V. B. Angadi, and M. R. Das. Innovative Marketing Strategy: Balancing Commercial Goal and Corporate Social Responsibility. Mumbai [India]: Himalaya Pub. House, 2010.

MLA Citation

ProQuest (Firm), Kamal Gupta, V. B. Angadi, and M. R. Das. Innovative Marketing Strategy: Balancing Commercial Goal and Corporate Social Responsibility. Mumbai [India]: Himalaya Pub. House, 2010.

Warning: These citations may not always be 100% accurate.