Marketing as strategy : the CEO's agenda for during growth and innovation.
| Format: | Book |
|---|---|
| Published: |
Boston:
Harvard Business School Press,
2004.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 802 KUM |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000016231 | Book | Book | AVAILABLE |