Innovative marketing strategy balancing commercial goal and corporate social responsibility - Gupta, Kamal; Angadi, V. B.; Das, M. R.; ProQuest (Firm) (Mumbai [India] : Himalaya Pub. House, 2010)
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Management; Strategic planning; Electronic books