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Romancing the brand : how brands create strong, intimate relationships with customers /

Bibliographic Details
Main Author:	Halloran, Tim, 1969-
Other Authors:	Morgan, Adrian.
Format:	eBook
Language:	English
Published:	San Francisco, California : Jossey-Bass, 2014.
Subjects:	Branding (Marketing) Product management. Customer relations. Electronic books.
Online Access:	Click to View

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