Romancing the brand : how brands create strong, intimate relationships with customers /

Bibliographic Details
Main Author: Halloran, Tim, 1969-
Other Authors: Morgan, Adrian.
Format: eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (275 pages)
ISBN:9781118828960