Cover Image

QR Code

Service marketing : people,technology,strategy.

Bibliographic Details
Main Author:	Lovelock
Other Authors:	Wirtz,
Format:	Book
Published:	Singapore: Pearson Education International, 2007.
Edition:	6th ed.
Subjects:	Marketing -- > Management Service industries -- > Marketing Professions -- > Marketing Customer services -- > Marketing Service -- > Marketing

Similar Items

Service marketing in Asia : managing people, technology and strategy.
Published: (2005)

Service marketing in Asia : managing people, technology and strategy.
Published: (2005)

Effective client management in professional services : how to build successful client relationships /
by: Berkovi, Jack,
Published: (2014)

L'analisi dell'innovazione nei servizi professionali /
by: Tomo, Andrea,
Published: (2016)

Services marketing : a European perspective.
by: Lovelock
Published: (1999)

The professional services firm bible
by: Baschab, John, 1968-
Published: (2005)

Handbook of services marketing & management /
Published: (2000)

Marketing your services : for people who hate to sell.
by: Crandall
Published: (2003)

Professional services marketing : how the best firms build premier brands, thriving lead generation engines and cultures of business development success.
by: Schultz, Mike
Published: (2009)

Supply chain management : strategy, planning and operation.
by: Chopra
Published: (2001)

Competing in a service economy : how to create a competitive advantage through service development and innovation.
by: Gustafsson
Published: (2003)

THINKING IN SERVICES : Encoding and Expressing Strategy Through Design.
by: Iqbal, Majid
Published: (2018)

Customers.com : how to create a profitable business strategy for the internet and beyond.
by: Seybold
Published: (2000)

The financial services marketing handbook tactics and techniques that produce results /
by: Ehrlich, Evelyn, 1950-
Published: (2012)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
by: Halinen, Aino, 1961-
Published: (1997)

The Offshore nation : strategies for success in global outsourcing and offshoring.
by: Vashistha
Published: (2006)

Profiting from services and solutions : what product-centric firms need to know /
by: Zeithaml, Valarie A.,, et al.
Published: (2014)

The professional's guide to business development how to win business in the professional services /
by: Newton, Stephen.
Published: (2013)

New marketing imperatives : innovative strategies for today's marketing challenges.
by: Yovovich
Published: (1995)

Journal of services marketing.
Published: (2007)

Surprise! : The secret to customer loyalty in the service sector /
by: Magnini, Vincent P.,
Published: (2015)

The Next evolution of marketing : connect with your customers by marketing with meaning.
by: Gilbreath
Published: (2010)

The next evolution of marketing.
by: Gilbreath
Published: (2010)

Kellogg on Branding in a Hyper-Connected World
Published: (2019)

Services marketing and management
by: Gilmore, Audrey.
Published: (2003)

Magnetic service : the secrets of creating passionately devoted customers.
by: Bell
Published: (2003)

Moving People to Deliver Services : How Can the WTO Help?
by: Chaudhuri, Sumanta, et al.
Published: (2013)

Real women, real leaders : surviving and succeeding in the business world.
Published: (2015)

The Digital Marketing Handbook : Deliver powerful digital campaigns
by: Kingsnorth, Simon
Published: (2022)

Customer services training 101 : quick and easy technique that get great results.
by: Evension, Renee
Published: (2011)

Brand together : how co-creation generates innovation & re-energizes brands.
by: Ind
Published: (2012)

The million dollar private practice using your expertise to build a practice that makes a difference /
by: Steele, David 1957-
Published: (2012)

Winning in Asia, U.S. style : market and non market strategies for success.
Published: (2003)

Strategic customer care : an evolutionary approach to increasing customer value and profitability.
by: Brown
Published: (1999)

Marketing management and strategy.
by: Doyle
Published: (1994)

Relationship marketing in services
Published: (2002)

Igniting customer connections : fire up your company?s growth by multiplying customer experience & engagement.
by: Frawley, Andrew
Published: (2015)

Product support services and training.
by: Hill
Published: (1993)

Buy now : creative marketing that gets customers to respond to you and your product.
by: Cesari
Published: (2011)

MARKETING IN CREATIVE INDUSTRIES : Value, Experience and Creativity
by: Troilo, Gabriele
Published: (2015)