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Service marketing :
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Service marketing : people,technology,strategy.
Bibliographic Details
Main Author:
Lovelock
Other Authors:
Wirtz,
Format:
Book
Published:
Singapore:
Pearson Education International,
2007.
Edition:
6th ed.
Subjects:
Marketing --
>
Management
Service industries --
>
Marketing
Professions --
>
Marketing
Customer services --
>
Marketing
Service --
>
Marketing
Holdings
Description
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