Service marketing in Asia : managing people, technology and strategy.

Bibliographic Details
Other Authors: Lovelock,, Wirtz,, Hean,, Xiongwen Lu
Format: Book
Published: Singapore: Prentice Hall, 2005.
Edition:2nd ed..
Subjects:

Business Information Centre

Holdings details from Business Information Centre
Call Number: B 658 8 SER
Accession Item Category Format Status Notes
0000021994 Services Book AVAILABLE
B000017864 Book Book AVAILABLE