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Service marketing : people,technology,strategy.

Bibliographic Details
Main Author: Lovelock
Other Authors: Wirtz,
Format: Book
Published: Singapore: Pearson Education International, 2007.
Edition:6th ed.
Subjects:
Marketing -- > Management
Service industries -- > Marketing
Professions -- > Marketing
Customer services -- > Marketing
Service -- > Marketing
Description
Physical Description:648 p.
ISBN:0-13-205656-3

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