APA Citation

Lovelock, & Wirtz. (2007). Service marketing: People,technology,strategy (6th ed.). Singapore: Pearson Education International.

Chicago Style Citation

Lovelock, and Wirtz. Service Marketing: People,technology,strategy. 6th ed. Singapore: Pearson Education International, 2007.

MLA Citation

Lovelock, and Wirtz. Service Marketing: People,technology,strategy. 6th ed. Singapore: Pearson Education International, 2007.

Warning: These citations may not always be 100% accurate.