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Optimal database marketing strategy, development, and data mining /

Bibliographic Details
Main Author:	Drozdenko, Ronald G.
Corporate Author:	ProQuest (Firm)
Other Authors:	Drake, Perry D.
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Pub., c2002.
Subjects:	Database marketing. Electronic commerce. Electronic books.
Online Access:	Click to View

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