APA Citation

Drozdenko, R. G., & Drake, P. D. (2002). Optimal database marketing: Strategy, development, and data mining. Thousand Oaks, Calif.: Sage Pub..

Chicago Style Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Thousand Oaks, Calif.: Sage Pub., 2002.

MLA Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Thousand Oaks, Calif.: Sage Pub., 2002.

Warning: These citations may not always be 100% accurate.