Optimal database marketing strategy, development, and data mining /

Bibliographic Details
Main Author: Drozdenko, Ronald G.
Corporate Author: ProQuest (Firm)
Other Authors: Drake, Perry D.
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Pub., c2002.
Subjects:
Online Access:Click to View
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020 |z 9781452264042 
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100 1 |a Drozdenko, Ronald G. 
245 1 0 |a Optimal database marketing  |h [electronic resource] :  |b strategy, development, and data mining /  |c Ronald G. Drozdenko, Perry D. Drake. 
260 |a Thousand Oaks, Calif. :  |b Sage Pub.,  |c c2002. 
300 |a xxii, 398 p. :  |b ill. 
504 |a Includes bibliographical references (p. 383-385) and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Database marketing. 
650 0 |a Electronic commerce. 
655 4 |a Electronic books. 
700 1 |a Drake, Perry D. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=996727  |z Click to View