Advanced database marketing : innovative methodologies and applications for managing customer relationships /

Bibliographic Details
Other Authors: Coussement, Kristof, (Editor), Bock, Koen W. de, (Editor), Neslin, Scott A., 1952- (Editor)
Format: eBook
Language:English
Published: London, England ; New York, New York : Routledge, 2016.
Subjects:
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