Data mining and market intelligence for optimal marketing returns

Bibliographic Details
Main Author: Chiu, Susan.
Corporate Author: ProQuest (Firm)
Other Authors: Tavella, Domingo, 1948-
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edition:1st ed.
Subjects:
Online Access:Click to View