Optimal database marketing strategy, development, and data mining /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Pub.,
c2002.
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| Online Access: | Click to View |
| Physical Description: | xxii, 398 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. 383-385) and indexes. |