Cover Image

QR Code

Data-first marketing : how to compete and win in the age of analytics /

Bibliographic Details
Main Authors:	Miller, Janet Driscoll, 1971- (Author), Lim, Julia, 1968- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2020]
Subjects:	Marketing > Management. Electronic books.
Online Access:	Click to View

Similar Items

Marketing database analytics transforming data for competitive advantage /
by: Banasiewicz, Andrew D.
Published: (2013)

Reflections on business-to-business marketing in the twenty-first century
Published: (2006)

Big data marketing : engage your customers more effectively and drive value /
by: Arthur, Lisa.
Published: (2013)

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
by: Brinker, Scott, 1971-
Published: (2016)

Data-driven marketing content : a practical guide /
by: Wilson, Lee,
Published: (2019)

Data-driven marketing the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /
by: McLeish, Barry, 1956-
Published: (2011)

Data mining and market intelligence for optimal marketing returns
by: Chiu, Susan.
Published: (2008)

The business of influence reframing marketing and PR for the digital age /
by: Sheldrake, Philip, 1971-
Published: (2011)

Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /
by: Elsasser, Mathias,
Published: (2022)

Marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
by: Bauer, Thomas,
Published: (2016)

Clients first the two word miracle /
by: Callaway, Joseph, 1943-
Published: (2012)

Engagement marketing how small business wins in a socially connected world /
by: Goodman, Gail F., 1960-
Published: (2012)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
by: Cundari, Aldo,
Published: (2015)

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
by: Hyslop, Maitland.
Published: (2014)

The strategic storyteller : content marketing in the age of the educated consumer /
by: Jutkowitz, Alexander, 1968-
Published: (2017)

Shopper marketing : a how-to business story /
by: Barnett, Paul.,
Published: (2016)

Marketing plans : how to prepare them, how to profit from them /
by: McDonald, Malcolm,, et al.
Published: (2016)

Marketing plans how to prepare them, how to use them /
by: McDonald, Malcolm.
Published: (2011)

Predictive marketing : easy ways every marketer can use customer analytics and big data /
by: Artun, Omer, 1969-, et al.
Published: (2015)

The shopping revolution : how successful retailers win customers in an era of endless disruption /
by: Kahn, Barbara E.,
Published: (2018)

A practical guide to data mining for business and industry /
by: Ahlemeyer-Stubbe, Andrea,, et al.
Published: (2014)

Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results /
by: Marr, Bernard,
Published: (2016)

Creating market insight how firms create value from market understanding /
by: Smith, Brian D. 1961-
Published: (2008)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele,
Published: (2015)

Marketing in the participation age a guide to motivating people to join, share, take part, connect, and engage /
by: Middleton, Daina.
Published: (2013)

Marketing the e-business
by: Harris, Lisa, 1968-
Published: (2002)

Marketing the basics /
by: Moore, Karl, 1955-
Published: (2010)

Behavioral marketing : delivering personalized experiences at scale /
by: Walters, Dave, 1968-
Published: (2015)

Market entropy : how to manage chaos and uncertainty for improving organizational performance /
by: Rajagopal, 1957-
Published: (2020)

Markets and marketing an Emerald guide.
Published: (2005)

Marketing.
Published: (2005)

The marketing matrix how the corporation gets its power-- and how we can reclaim it /
by: Hastings, Gerard.
Published: (2013)

Account-based marketing : how to target and engage the companies that will grow your revenue /
by: Golec, Chris,, et al.
Published: (2019)

Chaotics the business of managing and marketing in the age of turbulence /
by: Kotler, Philip.
Published: (2009)

Gurus on marketing
by: Kermally, Sultan.
Published: (2003)

Marketing calculator measuring and managing return on marketing investment /
by: Powell, Guy R.
Published: (2008)

Channel management and retail marketing
by: Dhotre, Meenal.
Published: (2010)

The entrepreneur's guide to marketing
by: Everett, Robert F.
Published: (2009)

Marketing briefs a revision study guide /
by: Dibb, Sally, 1963-
Published: (2004)