Data-first marketing : how to compete and win in the age of analytics /

Bibliographic Details
Main Authors: Miller, Janet Driscoll, 1971- (Author), Lim, Julia, 1968- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2020]
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (xxiii, 232 pages) : illustrations
ISBN:9781119701248 (e-book)