Data-first marketing : how to compete and win in the age of analytics - Miller, Janet Driscoll, 1971-; Lim, Julia, 1968- (Hoboken, New Jersey : Wiley, 2020)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Management; Electronic books