Marketing the basics /

Bibliographic Details
Main Author: Moore, Karl, 1955-
Corporate Author: ProQuest (Firm)
Other Authors: Pareek, Niketh.
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2010.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
Subjects:
Online Access:Click to View