Data-first marketing : how to compete and win in the age of analytics /

Bibliographic Details
Main Authors: Miller, Janet Driscoll, 1971- (Author), Lim, Julia, 1968- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2020]
Subjects:
Online Access:Click to View
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245 1 0 |a Data-first marketing :  |b how to compete and win in the age of analytics /  |c Janet Driscoll Miller and Julia Lim. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2020] 
264 4 |c 2020 
300 |a 1 online resource (xxiii, 232 pages) :  |b illustrations 
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337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
655 4 |a Electronic books. 
700 1 |a Lim, Julia,  |d 1968-  |e author. 
776 0 8 |i Print version:  |a Miller, Janet Driscoll, 1971-  |t Data-first marketing : how to compete and win in the age of analytics.  |d Hoboken, New Jersey : Wiley, c2020   |h xxiii, 232 pages   |z 9781119701217 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6317474  |z Click to View