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Category creation : how to build a brand that customers, employees, and investors will love /

Bibliographic Details
Main Author:	Kennada, Anthony, 1986- (Author)
Other Authors:	Halligan, Brian, 1967- (writer of foreword.)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2020]
Subjects:	Branding (Marketing) Electronic books.
Online Access:	Click to View

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