Category creation : how to build a brand that customers, employees, and investors will love /

Bibliographic Details
Main Author: Kennada, Anthony, 1986- (Author)
Other Authors: Halligan, Brian, 1967- (writer of foreword.)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2020]
Subjects:
Online Access:Click to View
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245 1 0 |a Category creation :  |b how to build a brand that customers, employees, and investors will love /  |c Anthony Kennada ; foreword by Brian Halligan. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2020] 
264 4 |c 2020 
300 |a 1 online resource (243 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Halligan, Brian,  |d 1967-  |e writer of foreword. 
776 0 8 |i Print version:  |a Kennada, Anthony, 1986-  |t Category creation : how to build a brand that customers, employees, and investors will love.  |d Hoboken, New Jersey : Wiley, c2020   |h 243 pages   |z 9781119611561 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5939444  |z Click to View