APA Citation

Kennada, A., & Halligan, B. (2020). Category creation: How to build a brand that customers, employees, and investors will love. Hoboken, New Jersey: Wiley.

Chicago Style Citation

Kennada, Anthony, and Brian Halligan. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. Hoboken, New Jersey: Wiley, 2020.

MLA Citation

Kennada, Anthony, and Brian Halligan. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. Hoboken, New Jersey: Wiley, 2020.

Warning: These citations may not always be 100% accurate.